With less time and money available in today’s landscape, original custom music has fallen by the wayside in favor of one-size-fits-all stock tracks and stale library music. VIROSO revolutionizes the music creation process by providing artists with an AI ecosystem in which to create and conduct business, making original custom music quick and affordable again.
This innovative platform empowers musicians, composers, and producers by harnessing cutting-edge technology, streamlining the creative process and bringing unparalleled efficiency to the pre production and production process, benefitting the current and future needs of their clients.
Diane is a visionary leader and renowned hit maker in the commercial production industry, bringing over 20 years of unparalleled experience to her role as Co-Founder and CEO of AISA. Known for transforming startups into award-winning industry leaders, she has a remarkable track record of taking companies from inception to prominence within just a few years—often increasing their billings by an average of five times.
Her expertise spans a diverse array of sectors, including technology, experiential marketing, AR/VR, AI, live action, music, and post-production. Diane's strategic acumen and innovative approach have consistently propelled businesses to new heights, earning them prestigious accolades and industry recognition.
Prior to founding AISA, Diane successfully ran a top talent management and strategy firm for two decades. There, she nurtured creative talents who went on to win Oscars, Grammys, Emmys, and Cannes Lions. Her unique ability to identify and develop exceptional talent has solidified her reputation as a key influencer in the creative industry.
At AISA, Diane leverages her extensive experience and proven success to lead the company’s mission. She brings a combination of strategic vision, industry insight, and a passion for excellence that drives the team forward. Her commitment to fostering innovation and guiding companies to become award-winning, industry go-tos continues to shape AISA's growth and impact in the marketplace.
Daron Hollowell is a seasoned entrepreneur and creative director with over 15 years of dynamic experience in the music industry. As a founding member of several well-known bands, Daron has toured internationally, bringing his passion for music to audiences around the world. These on-stage experiences have given him invaluable insights into the industry from an artist's perspective.
Daron made a significant impact in advertising through Black Iris Music, a music production house that disrupted traditional approaches to music composition by integrating independent artists and touring bands into the brand narrative space. Working in tandem with Diane Patrone, he transformed how brands connect with audiences by incorporating authentic music experiences into their stories.
At White Iris Records, he played a pivotal role as a creative director and producer, fostering the early careers of emerging artists. His work there showcased his keen eye for talent and his commitment to nurturing creative potential.
Continuing his entrepreneurial journey, Daron successfully launched Ring the Alarm Music, further cementing his reputation as a visionary in the music scene. Beyond music, he has contributed to several successful tech and beverage startups, demonstrating his versatility and business acumen across industries.
At AISA, Daron leverages his extensive expertise as a sought-after consultant and creative director in his role as Chief Creative Officer. His multifaceted background in performance, entrepreneurship, and creative direction uniquely positions him to drive innovation and spearhead the company's creative endeavors.
Brian is a visionary composer and innovator whose obsession with technology inspired the founding of AISA. With over 20 years in the entertainment industry, his multifaceted career spans screenwriting, directing, music production, and composition. Brian has a unique ability to bridge creative vision with cutting-edge AI and audio solutions, redefining what's possible in the world of music and technology.
As a seasoned musician, Brian has toured with major bands and has ghostwritten for major label bands and budding pop stars. His leadership roles in creative direction at major record labels have solidified his reputation as a dynamic force in the music industry.
At AISA, Brian serves as the Chief Innovation Officer. His entrepreneurial spirit and relentless pursuit of innovation drive the development of groundbreaking platforms that empower artists worldwide. He is the perfect creative mind to lead our technological advancements, making him an invaluable asset to the company.
Jonathan Stark brings over two decades of experience in consulting, leading, and building high-performing operations teams at industry giants like Amazon, Ernst & Young, and AlixPartners. His proven track record of success in solving complex operations and business challenges, coupled with his passion for innovation and client satisfaction, makes him a trusted advisor for corporations seeking to optimize and achieve superior results.
Jason brings a coveted combination of Creative/On-Set experience as well as deep technical knowledge obtained over 25 years as both a Director/Producer and Technologist with his twin brother in their Emmy Award Winning Creative Production company The Diamond Bros. Jason was the first non-founding member of Frame.io and continued in a Special Forces role until its exit to Adobe and is currently a Co-Founder of Orbiter.io, a relationship management startup that focuses on context and connection. Jason is a partner in Brooklyn’s leading Virtual Production and Technology Stage ‘Zerospace’.
Amy is a CMMO, a C level Marketing and Media Officer with tenure at blue chip brands and agencies including Intel, Apple, Microsoft, IBM, Activision, Ogilvy, TBWA Chiat Day, and MAL. She currently holds the position of SVP Global Marketing for TechInformed. Amy is a guru in marketing strategy, brand partnerships, and media planning. She brings all this and a deep knowledge of tech and music to AISA.
Amy Stettler